Bubbah’s World started with Joey’s young nephew, who was obsessed with robot vacuums. He loved watching them move around the house and called every one of them “Bubbah.” That name became the heart of the idea.

What began as a funny nickname turned into a full world of characters, stories, and toys built around curiosity and play. Bubbah’s World was created to spark imagination in toddlers and young children through videos, books, and hands-on products that make learning fun.

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At its core, Bubbah’s World is about friendship, discovery, and the joy of seeing how things work.